Today, the whole world of Web is struggled with content. Basically, content is the main thing you see in a website, along with the graphics and pictures. And yet again, content is perceived as the 90% chance of whether a customer will order or engage with your brand or not. ISn't that too much?
Well, in today's era, it certainly is. Many companies are writing different layouts to their website content pages, articles, blogs and even testimonials. The need for content is here and will always be here - but how to make it valuable?
As you probably know, since the competition on the Internet rose overnight, Google took care of how businesses come visible on the search engines with introducing a technique everyone tries to adopt today - SEO (Search Engine Optimization). And while SEO has created amazingly great web copies for many businesses, the technique was also sabotaged by many websites who practice throwing in keywords into content instead of creating something valuable.
And what's the main idea in reading content? Certainly not reading keywords and keywords, right? Instead, it is finding value in what you read online and how it is delivered to you.
Today, we are sharing some of the variables considered to make content valuable:
1.One of a kind content
This is certainly the priority of any website's content. Never seeing the words and phrases before should be the first thought of a visitor on your website. If it's one of a kind, you are good to go.
2. Relevant
Relevance focuses on giving the visitor what he came for. For instance, if he was directed from a search engine with powerful SEO, the headline of the article or web content should give him the value that he searched for in the most exact way possible.
3. Great user experience
Today, visitors have an ability to come to a website from a whole variety of devices - phones, tablets, computers.... That is why apart from the structure of the content, you should focus on how it is delivered to the visitor - or simply, having an all-device-optimized website is the way to solve this issue.
4. Unique value
With giving the visitor information he or she would most likely never find on someplace else, you are positioning your website as an expert in the field. Even if you are in the most competitive industry, try to present things different. Only with practicing this, you will succeed.
Conclusion
In the end, you should know that people today fall for stories and most importantly - how they are delivered to them. If you are unique in every single way, you will most likely be remembered. But if in the opposite, you are spreading generic things on your website desperately reaching for new fans and followers, you might get dumped.
Well, in today's era, it certainly is. Many companies are writing different layouts to their website content pages, articles, blogs and even testimonials. The need for content is here and will always be here - but how to make it valuable?
As you probably know, since the competition on the Internet rose overnight, Google took care of how businesses come visible on the search engines with introducing a technique everyone tries to adopt today - SEO (Search Engine Optimization). And while SEO has created amazingly great web copies for many businesses, the technique was also sabotaged by many websites who practice throwing in keywords into content instead of creating something valuable.
And what's the main idea in reading content? Certainly not reading keywords and keywords, right? Instead, it is finding value in what you read online and how it is delivered to you.
Today, we are sharing some of the variables considered to make content valuable:
1.One of a kind content
This is certainly the priority of any website's content. Never seeing the words and phrases before should be the first thought of a visitor on your website. If it's one of a kind, you are good to go.
2. Relevant
Relevance focuses on giving the visitor what he came for. For instance, if he was directed from a search engine with powerful SEO, the headline of the article or web content should give him the value that he searched for in the most exact way possible.
3. Great user experience
Today, visitors have an ability to come to a website from a whole variety of devices - phones, tablets, computers.... That is why apart from the structure of the content, you should focus on how it is delivered to the visitor - or simply, having an all-device-optimized website is the way to solve this issue.
4. Unique value
With giving the visitor information he or she would most likely never find on someplace else, you are positioning your website as an expert in the field. Even if you are in the most competitive industry, try to present things different. Only with practicing this, you will succeed.
Conclusion
In the end, you should know that people today fall for stories and most importantly - how they are delivered to them. If you are unique in every single way, you will most likely be remembered. But if in the opposite, you are spreading generic things on your website desperately reaching for new fans and followers, you might get dumped.