Being a multimedia specialist can be a tough job. It involves combining creativity, technical design, and communication technology. The end results is a product that entertains, informs, or even educates the user.
13 Comments
You've created a wonderful website that's produced oohs and aahs from your immediate friends and family, but how do you make these web pages visible to search engines that serve thousands of millions of users looking for solutions to their problems? This is where SEO comes in; they help these search engines understand websites and help improve them so that they rank high in search results.
SEO marketing companies are important to a website's health; there are hundreds of them that profess to do the job, but here are a few that have been stated to show unique talent within the industry. WebpageFX in Philadelphia, Pennsylvania focuses on boosting websites on Google and other search engines. Its Internet marketing services go beyond just merely driving traffic; it converts prospects and visitors into customers. It claims to be a one-stop shop for a complete Internet marketing solution and offers integrated web solutions to businesses around the world. Its team is studded with award-winning developers, Internet marketers, designers and developers, experienced social media marketing pros and other certified experts. WebpageFX relies on using proven methods of SEO instead of using algorithms and clients are raving about the 751 percent increase in search engine traffic and #1 ranking in Google. PageTraffic is an award winning search engine marketing company that is trusted by 3000 companies in 34 countries. It has been helping not only big brands to figure high in search engines, but has helped small businesses too to create value and drive online business. It uses white hat and result oriented SEO methods to help businesses optimize their rankings across different search engines. Its services are outstanding and its aggressive approach has allowed clients to deliver solid top rankings within 4-5 months, in spite of being in the midst of a very competitive industry. Boostability lives up to its name and is considered an Internet marketing specialist that focuses on increasing website traffic and sales and achieving higher search engine rankings. It aims to level the playing field for small businesses and helps small and local businesses that need a cost effective solution for top online search visibility. It has thousands of SEO customers and its management team has more than 40 years of Internet marketing experience. Moreover, it has developed proprietary SEO software technology to drive high client value and manage a large customer base. 180FUSION, headquartered in California with its center of excellence in Utah, has been acclaimed as one of the most innovative search engine marketing firms that provide digital marketing products and services to thousands of clients across the globe. It featured in Inc. Magazine 500, and was regarded as one of the fastest growing private companies in America and also figured in as a 'Best Place to work.' Its suite of integrated products have been helping SMBs and Fortune 1000 companies succeed online. Straight North is stated to be a highly experienced SEO firm that launches and executes campaigns expertly and systematically. Its comprehensive, professional SEO services and strategic approach focus on generating leads and growing businesses. What sets it apart from other SEO firms is its ability to validate and report sales leads, in real time. Today, the whole world of Web is struggled with content. Basically, content is the main thing you see in a website, along with the graphics and pictures. And yet again, content is perceived as the 90% chance of whether a customer will order or engage with your brand or not. ISn't that too much?
Well, in today's era, it certainly is. Many companies are writing different layouts to their website content pages, articles, blogs and even testimonials. The need for content is here and will always be here - but how to make it valuable? As you probably know, since the competition on the Internet rose overnight, Google took care of how businesses come visible on the search engines with introducing a technique everyone tries to adopt today - SEO (Search Engine Optimization). And while SEO has created amazingly great web copies for many businesses, the technique was also sabotaged by many websites who practice throwing in keywords into content instead of creating something valuable. And what's the main idea in reading content? Certainly not reading keywords and keywords, right? Instead, it is finding value in what you read online and how it is delivered to you. Today, we are sharing some of the variables considered to make content valuable: 1.One of a kind content This is certainly the priority of any website's content. Never seeing the words and phrases before should be the first thought of a visitor on your website. If it's one of a kind, you are good to go. 2. Relevant Relevance focuses on giving the visitor what he came for. For instance, if he was directed from a search engine with powerful SEO, the headline of the article or web content should give him the value that he searched for in the most exact way possible. 3. Great user experience Today, visitors have an ability to come to a website from a whole variety of devices - phones, tablets, computers.... That is why apart from the structure of the content, you should focus on how it is delivered to the visitor - or simply, having an all-device-optimized website is the way to solve this issue. 4. Unique value With giving the visitor information he or she would most likely never find on someplace else, you are positioning your website as an expert in the field. Even if you are in the most competitive industry, try to present things different. Only with practicing this, you will succeed. Conclusion In the end, you should know that people today fall for stories and most importantly - how they are delivered to them. If you are unique in every single way, you will most likely be remembered. But if in the opposite, you are spreading generic things on your website desperately reaching for new fans and followers, you might get dumped. You may have recently seen more twitter tweets appearing in Google search results. The reason being Twitter has a very high Google search page rank. So whatever is tweeted would be indexed by Google and would appear on Google search results. Hence, the better the content is, better is the visibility on Google search. Below is an example of how the twitter handle appears when a Google and twitter search is done on the “Obama”. The right tweet content – In order to get the tweet displayed on Google, one needs to get the keywords right. Conducting keyword research plays a crucial part in optimizing the content. It helps in understanding the needs of the social community and communicates the content more efficiently. Keyword Targeting is very crucial if one wants to send the right signals through your tweet to potential customers. It helps to connect with users who have recently used the keywords to tweet or search for them in Twitter. In the above example, when the keyword “Organic fruits” was searched, the results had tweets which had organic fruits in the content.
Along with keywords, one can add some hashtags in the tweet, and it helps in keeping the tweets organized and searchable in Twitter and Google. Using one or two simple hashtags can make an enormous difference to your tweet. Using popular hashtags can help gain more visibility. Tools to make the tweet popular- When one happens to search anything on Twitter, the search results first display the most popular tweet. To become popular, the tweets either have to be retweeted by other users or the user has to have a lot of followers. As one group of Chicago consultants, Salient Fox, would say; "It's not the sheer number of followers you have on social media, it's the quality of the followers." One of the easiest ways to get more followers is to use tools like Sprout Social. Sprout Social is a great tool to manage ones Twitter marketing campaign. It helps in finding more targeted followers of one’s interest and reaching out to potential customers. Sprout Social helps in picking out people of a particular niche, say people who have searched a particular keyword for example and makes the user follow them on Twitter. In return, the people might start following the person back. This tool is automated to follow people, and there are options to unfollow people as well. Another popular tool which is ideal to view and share all the social media content in different ways is SMQUEUE. It is a wonderful tool to post multiple tweets to be posted at regular intervals. The tool has the option of choosing one’s content, the time it has to be posted, frequency of posting and expiry time. The only disadvantage of this tool is that it needs a minimum 100 entries to get started. But ideally, since the tool automates the posting of a large number of tweets, saves a lot of time and repeated posts makes the content more popular and visible. Ultimately, social media marketing has become very popular, and marketing through Twitter has become one of the most used methods. Hence, the tweet with the right content using keywords /hashtags and using the right tools to gain more popularity can make the marketing campaign more effective and successful. |